Insights · Case Study October 2026

AI workflow build: what we automated, and what we refused to.

WFAN / Insights 6 min read Published October 2026

Most write-ups of an AI workflow build list the clever parts. This one is a real build for a Melbourne technology business: a tool that listens to a live event and maps the conversation on the big screen while it happens. Here is what the AI does, where a person still signs off, and what we deliberately kept away from the model.

30sec
Between each AI read of the room
18% → 100%
Of the longest transcript reaching the summary, before and after a rebuild
0
Seconds of audio stored

What this AI workflow build replaced

The brief was a tool for in-person events: panels, fireside chats, internal sessions.

The manual version is familiar. An audience Q&A tool only knows what people type into it. The record of the night is whatever someone wrote down, and the write-up gets assembled afterwards. The first attendee recap on this project was exactly that, curated by hand.

The goal was a room that can see what it is talking about while it is talking, and an organiser who leaves with a record they can hand out. From the kickoff call to the first real room took under three weeks.

How the AI workflow runs, step by step

Building an AI workflow like this is mostly plumbing. The AI sits at a handful of points and rules do the rest, which is the pattern we describe in our guide to AI workflow automation in Australia.

  1. Listen. A laptop records the room in chunks of about 20 seconds. Each chunk is transcribed, then discarded. No audio is stored.
  2. Extract. Every 30 seconds a language model reads the new transcript and returns the topics it heard, in a strict structured format.
  3. Match. Each new topic is compared with the topics already on the board using embeddings, which score how close two phrases are in meaning. At 0.80 similarity or above it counts as another mention of an existing topic. At 0.55 or above it is linked to that topic as a satellite. Below that it becomes a new bubble. The board holds ten top-level topics at most.
  4. Size. How big a bubble gets is not an AI decision. It is a formula: three points per mention, two per vote, one per comment.
  5. Join. The audience scans a QR code to vote, comment and propose topics from their phones. A topic from the floor that keeps growing before the stage touches it is the signal to the moderator.
  6. Write up. Afterwards the whole transcript is read into a one-page summary and a take-home document.

Where a human stays in the loop

Every AI implementation needs an answer to one question: who catches it when the model is wrong? This build has three.

If the AI pipeline stops mid-event, the audience voting layer keeps working without it. That was in the first spec.

What this AI workflow build deliberately does not automate

Good AI workflow design is as much about what the model is not allowed to do. Five things we kept away from it:

What building an AI workflow taught us

Three things only showed up once we measured real sessions. This is the Adapt and Keep Watch end of the ATTACK Method.

The summary was reading 18% of the night

The original summariser read the first 24,000 characters of the transcript. Measured against three real sessions, that covered 18%, 36% and 48% of the transcript. Every summary was a summary of the opening. We rebuilt it to read the whole transcript in windows, four at a time. A transcript of roughly 136,000 characters now reads in 19 seconds, and on one event the new summary surfaced a theme that existed only in the 64% the old one never read.

Quiet looked the same as broken

On a lunch-table test in a noisy restaurant, transcription worked the whole way through: 62 chunks in 22 minutes. But the board showed nothing from the conversation for the first eight minutes. The model was right: the early talk was chatter about the tool itself, with no topics in it. The defect was that healthy-and-quiet looked identical to broken. The big screen now carries a small readout that says whether the tool is listening and how long since it last heard a topic. It is a warning, not an error, on purpose: an error for correct behaviour trains people to ignore the banner.

A token limit quietly switched a feature off

The model we use spends hidden reasoning tokens out of the same limit as its answer. One call was capped so tightly that it spent the whole limit thinking and returned nothing, so automatic theme grouping did nothing for about two weeks. Another cap cut off one transcript window in three. Both now have headroom, and a test checks every limit.

We also measured before tuning. Perfect de-duplication of topics was worth about 8%, and a looser threshold fused topics that were genuinely different. The thresholds stayed.

That is the shape of our AI implementation work: a small first version in front of real users, then measurement.

Try this today

Take one AI idea you have for your business and draw two columns. In the left, list the steps where a wrong answer is cheap and easy to spot, like a misheard topic on a screen. In the right, list the steps where a wrong answer reaches a customer or makes a decision about a person. Let the AI own the left column. Put a named person or a plain rule against every line in the right. If you cannot yet, that is the work to do before anyone builds anything.

Frequently asked questions

What is an AI workflow build? +
An AI workflow build is the design and construction of a process where AI handles specific steps, such as transcribing, reading or drafting, inside a longer sequence that also contains fixed rules and human checks. The build is the whole chain, including how it fails and who signs off, not just the model call in the middle.
Where should a human stay in the loop in an AI workflow? +
Wherever the output leaves your control or makes a decision about a person. In the build described here, people correct what the AI misheard, read what gets sent to attendees and give their own consent to introductions. The AI works unsupervised only where a mistake is visible and cheap to fix.
What does it cost to run an AI workflow? +
Model usage is billed by volume, so running costs can be small. In this build, transcribing a 90-minute event costs well under a dollar and the language model adds a few cents. The larger job is design: deciding what the AI should and should not do, and building the checks around it.
Does an AI workflow need to keep recordings? +
Not always. This build transcribes each chunk of audio and then discards it, so no audio is stored. Decide what you will keep before you build, because it is easier to never collect data than to remove it from a workflow later.
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